Begench Atayev

Chief, Product Management and Innovation, USA

Begench is a believer in data insights driving results and changing the way we approach business. As Chief, Product Management and Innovation, he leads our research and the development of new and innovative product ideas to help us meet and exceed the ever-changing traveler needs. He champions the idea that the more we understand our customers and the way they travel, the better we can support them and our partners—continually driving growth through personalization.

Before joining Allianz Partners, Begench lived in many countries and U.S. states, which gives him a unique perspective when developing products that provide worldwide protection. He also brought with him a background in both online and offline business analytics, strategic planning, market research, marketing optimization, paid search/PPC and affiliate marketing, SEO, display advertising, direct response creative development, online lead generation and nurturing, and email marketing—all with the ability to provide forward-thinking leadership to his team.

Begench holds an MBA from the University of South Carolina.