Elevated and Purpose-Driven Experiences Shape 2025 Summer Trends with Bleisure, Luxury, and Wellness Focused Travel

Americans are making use of their miles this year by adding leisure time to a business trip, and prioritizing luxury travel and experiences centered around wellness.

RICHMOND, VA – July 22, 2025 /PRNewswire/ -- This year marks a turning point in how Americans are approaching travel with a strong shift toward luxury, wellness, and the growing trend of “bleisure”, according to Allianz Partners USA’s annual Vacation Confidence Index*.

Bleisure travel, a blend of business and leisure, is a growing trend where travelers extend work trips with personal vacation time. Whether it’s tacking on a weekend after a conference or arriving early to explore a new city, bleisure reflects a shift in how professionals are maximizing travel. Fueled by flexible work policies and a desire to make the most of time away from home, bleisure trips offer a balance of productivity and relaxation, turning business travel into an opportunity for both connection and recharge.

“Three quarters of Americans say vacations are important to them so it’s no surprise that they are seeking out opportunities to make the most of their time off, and the trend is clear – travelers are prioritizing quality experiences, personal well-being, and greater flexibility,” said Emily Hartman, General Manager at Allianz Partners USA. “As the reasons people travel and how they travel continue to evolve, having reliable travel insurance is becoming an essential part of planning—helping protect those meaningful moments from unexpected disruptions.”

As work and leisure continue to blur, many travelers are not only extending business trips, but they’re upgrading them. More than three in ten Americans (31%, up four points from 2024) are investing in luxury travel experiences, with interest especially high among Gen Zers and Millennials. This trend reflects a broader prioritization of comfort, exclusiveness, and personalized experiences – whether that means upgraded accommodations, bespoke itineraries, or five-star wellness retreats.

Alongside the rise in luxury travel is a growing desire for experiences that promote well-being, rest, and renewal. Americans' commitment to self-care and wellness is driving an increase in travel as 39% say they plan to travel more in a commitment to selfcare. The trend is most prevalent among men and younger travelers aged 18-34.

As Americans continue to navigate economic uncertainty and shifting work dynamics, they’re redefining what travel means, and what it’s worth. Whether blending business and leisure through bleisure trips, investing in luxury escapes, or prioritizing wellness-focused getaways, today’s travelers are seeking more intentional, enriching experiences. These elevated travel choices reflect a deeper desire for balance, personalization, and meaningful time away. In a world where time feels scarce and unpredictability remains, Americans are showing they’re willing to spend smarter, and not just more, on travel that delivers lasting value.

The Vacation Confidence Index has been conducted each summer since 2009 by national polling firm Ipsos Public Affairs on behalf of Allianz Partners USA. A vacation is defined as a leisure trip of at least one week to a place that is 100 miles or more from home.

Allianz Partners offers travel insurance through most major U.S. airlines, leading travel agents, online travel agencies, hotel companies, cruise lines and directly to consumers. For more information on Allianz Partners and available travel policies, please visit http://www.allianztravelinsurance.com/.

* *Methodology: These are the findings of an Ipsos poll conducted on behalf of Allianz Partners. For this survey, a sample of 2,005 Americans aged 18+ was interviewed from April 14 to 15, 2025 via the Ipsos Online Omnibus. The precision of Ipsos online polls is measured using a credibility interval. In this case, the results are accurate to within +/- 2.7 percentage points, 19 times out of 20, of what the results would have been had all American adults been polled. Quota sampling and weighting were employed in order to balance demographics and ensure that the sample’s composition reflects that of the actual U.S. population, according to data from the U.S. Census Bureau. Credibility intervals are wider among subsets of the population.

About Allianz Partners
In the United States, Allianz Partners USA (AGA Service Company) offers Allianz Travel-branded travel protection plans and serves millions of customers each year. In addition to travel protection, the company offers event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. AGA Service Company is doing business as Allianz Global Assistance Insurance Agency in California (License # 0B01400) and Massachusetts. Allianz Partners USA is part of the Allianz Partners group. Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech, high-touch products and solutions that go beyond traditional insurance. Present in over 75 countries, our 19,400 employees speak 70 languages, handle over 58 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world.

For Allianz Partners USA products offered and sold in the U.S.: Terms, conditions, and exclusions apply to all plans. Plans are available only to U.S. residents. Not all plans are available in all jurisdictions. Availability of coverage, including the epidemic-related benefits and covered reasons described here, varies by product and by state. Products may not include all benefits or covered reasons described here. All benefits are subject to maximum limits of liability, which may in some cases be subject to sublimits and daily maximums. Benefits and limits vary by plan. For a complete description of the coverage and benefit limits offered under your specific plan, carefully review your plan’s Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance coverage is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated "A" (Excellent) by A.M. Best Co., under BCS Form No. 52.201 series or 52.401 series, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated "A+" (Superior) by A.M. Best Co., under Jefferson Form No. 101‐C series or 101‐P series, depending on state of residence. A+ (Superior) and A (Excellent) are the 2nd and 3rd highest, respectively, of A.M. Best’s 13 Financial Strength Ratings. Except as otherwise specified, AGA Service Company d/b/a Allianz Global Assistance is the licensed producer and administrator of Allianz Travel-branded travel protection plans in the U.S. and an affiliate of Jefferson Insurance Company. Allianz Global Assistance is a mark of AGA Service Company or its affiliates. The insured shall not receive any special benefit or advantage due to the affiliation between Allianz Global Assistance and Jefferson Insurance Company. Plans include insurance and assistance services. Noninsurance benefits/products are provided and serviced by Allianz Global Assistance.